Media Moments: How 2020 has changed the media landscape

December 2nd at 11am - 12pm EST / 4pm - 5pm GMT 

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7:00 PM

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Sebastian Poindexter

Sr. Technology Consultant

OPENFORM

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04

Resource Title

Explore why the most dynamic leaders are building strategies for agile event marketing with a focus on scaling in-person and virtual events that are fast, flexible, and hyper-effective at driving meaningful connections.

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12:00-1:00 PM

Main Event

Special guest presenters

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Lucy Hernandez

Chief Creative Officer

Openform

Lucy Hernandez is senior director of product marketing at Openform, where her goal is to help people unlock the power of in-person events. Prior to Openform, she led global product marketing teams.

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Media Moments: How 2020 has changed the media landscape
Feb 
13th
 at 
10:30pm
 – 
Feb 
14th
 at 
11:30pm 
EST

December 2nd, 2020 

11am - 12pm EST / 4pm - 5pm GMT

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Media Moments: How 2020 has changed the media landscape

Relax and relive the moment.

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What was covered


Key Topics:

What agile event programs are and why they're essential

Strategies and tools for building agile event marketing

How to scale agile event programs without losing brand integrity or valuable data

Steps you can take right now to introduce agile event marketing into your business

Grab your favorite snack and tune in.

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What will we explore?

From the pivot to virtual events, to regulatory pressure on platforms and COVID-19's effect on industry trends, 2020 has been an unforgettable year. We'll be exploring how the year's defining moments have changed the media landscape, and what the future holds for 2021 and beyond.

 

What's New in Publishing is pleased to launch its annual report, Media Moments 2020 - sponsored by Permutive and written by the Media Voices Podcast Team. This comprehensive report covers trends in data & advertising, trust, reader revenue, print, diversity and more.

 

Following the presentation of the report's key points by writers Chris Sutcliffe, Peter Houston and Esther Kezia Thorpe there will also be a panel with industry experts, Jemima Villanueva, Executive Director, EMEA at The Atlantic, Aly Nurmohamed, General Manager at Permutive and Andrea Barbalich, Editor-in-Chief, The Week Junior at Dennis, to discuss challenges and opportunities going into 2021. 

 

All registrants will receive the Media Moments 2020 Report after the event.


Highlights include: 

- How publishers have capitalised on the subscription boom


- Key print closures and launches


- The rise of audio as a viable revenue stream


- Preparing for life after third-party cookies


- Opportunities for 2021 in a post-COVID world

Key Topics:

Speakers: 

Jemima Villanueva

 

Executive Director at The Atlantic

panelist

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Aly 

Nurmohamed

General Manager at Permutive

panelist 

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Andrea Barbalich

Editor-in-Chief, The Week Junior at Dennis

 Panelist

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Peter Houston

Founder at Flipping Pages Media and Media Voices Podcast co-host

Panelist

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Esther 
Kezia Thorpe

Freelance Media Analyst and Media Voices Podcast co-host

Panelist

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Chris Sutcliffe

Freelance Journalist and Media Voices Podcast co-host

Panelist

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Your Hosts

Lucy Hernandez

Chief Creative Officer

Openform

Lucy Hernandez is senior director of product marketing at Openform, where her goal is to help people unlock the power of in-person events.

Leo Di Salvo

Sr. Technology Consultant

Openform

Leo Di Salvo is the Senior Technology Consultant at Openform, where his goal is to help people unlock the power of in-person events.

Run of show

12:00PM

Webinar Begins

Opening remarks from your hosts

12:15PM

5-Tips

5 Tips for Creating Virtual Events

12:45PM

Closing

Final remarks from your hosts

Grab your favorite snack and tune in.

Pro Tip:

First, watch the video to learn how to use this type of theme. Then, replace the iFrame embed code of the video below by clicking into it and clicking on the "Embed Options" tab on the right. Hide this element when you're finished.

 
Need more help? Here are some great Help Center articles regarding embed best-practices:

 
How do I resize an iFrame?


What's the difference between iFrame elements and Video elements?


How do I embed webinars or livestreams using an iFrame element?


What can I embed using an iframe into Splash?

Resource List

01

A Guide to Agile Event Programs that Can Survive Anything

Explore why the most dynamic leaders are building strategies for agile event marketing with a focus on scaling in-person and virtual events that are fast, flexible, and hyper-effective at driving meaningful connections.

Download
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02

Crisis Mode: Ideas for Managing Events in Challenging Situations

Learn strategies, experiences and lessons learned from top event marketing leaders who have walked through the fire more than once and lived to talk about it.

Register
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03

How to Build a Rock Solid Agile Events Program

The old way of doing event marketing—a large, inflexible investment in a small number of tentpole events—doesn't fit into a business world that demands adaptability and speed.

Watch now
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Our Sponsors

Copyright © 2020

Jemima Villanueva

Executive Director at The Atlantic EMEA

Panelist

Jemima heads up sales and marketing for The Atlantic outside of the US, having established their London office three years ago. Most of her career has been spent working at or for premium publishers, mainly on the international side of their business indulging her love of travel and speaking foreign languages. Immediately prior to The Atlantic she took a diversion into the world of programmatic ad tech which gave her a fascinating look under the hood of what happens when you are acquired by the largest media agency group.

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Aly Nurmohamed

General Manager at Permutive

Executive Director at The Atlantic

Panelist

Aly is the General Manager at Permutive, the only Data Management Platform (DMP) that allows publishers to see 100% of their audience and target them in real-time. Y Combinator and EQT backed, Permutive counts BBC Global News, BuzzFeed, Insider Inc., Penske Media Corporation, Financial Times and ESI Media among its growing list of clients. Prior to joining Permutive, Aly was the Global MD Publisher Partnerships at Criteo, managing revenue for all direct publisher relationships globally.

Andrea Barbalich

 Editor-in-Chief, The Week Junior at Dennis

Panelist

Andrea Barbalich is the editor-in-chief of The Week Junior, a weekly newsmagazine for children ages 8-14 that Dennis Publishing launched in the US in March 2020. In a career spanning more than 20 years, she previously held executive-level editorial positions at several publishing companies, including Meredith, Scholastic, Rodale, and Reader's Digest. She has also edited several books, written articles and essays for a wide variety of media, and won numerous awards for her work.

Esther Kezia Thorpe

Freelance Journalist and Media Voices Podcast co-host

Product Marketing Manager, Permutive

Moderator

Panelist

Esther is a freelance media analyst, podcaster and designer, having previously worked for Dennis Publishing and the Media Briefing. She writes frequently for What’s New in Publishing, as well as editing their popular weekly newsletter and their growing library of reports, and has helped a growing number of publishers develop and launch their own podcasts.

Peter Houston

Founder at Flipping Pages Media and Media Voices Podcast co-host

Panelist

 Peter is a freelance media journalist with bylines in The New Statesman, The Drum, InPublishing and Publishing Executive. He runs Flipping Pages Media, an independent content consultancy and training firm and has spoken about media in Asia, Africa, North America and Europe.

Chris Sutcliffe 

Freelance Journalist and Media Voices Podcast co-host

Panelist

 

Chris is a freelance media journalist and A/V producer. He has experience in print production for national newspapers and trade magazines, and has done consultancy and product development for some of the biggest print and digital publishers internationally.

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